Email marketing is the backbone of any business, no matter what other marketing strategies are being developed by you or professional marketers. Email marketing or sending out newsletters is not only popular for businesses, but also for non-profit organizations and associations.

While considering suitable email marketing services or email marketing tools for your business, you are sure to evaluate great inbox deliverability, an extremely easy-to-use interface, great prices, lots of templates, and also if the application includes surveying, autoresponder, and blogging capability from the same application at no additional charge.

Considering the above requirements, iContact’s email marketing tool is the best option out there for anyone who wants to send out email newsletters. It is an easy-to-use email marketing, surveying, autoresponder, and blogging tool that allows small businesses, non-profits, and associations to easily communicate online with their customers, prospects and members.

The prices are great starting at $9.95 per month and it scales upward based on your list size. They also have an enterprise product for larger organizations starting at $660 per month.

The application’s interface is user-friendly and they have over 300 professionally designed email templates. The application allows you to track the opens and clickthroughs on your emails, add a sign-up form to your web site, segment your list and manage your subscribers.

They take care of managing bounces and unsubscribe for you. They also make sure your message is delivered to the inbox of your recipients through their ISP relations, feedback loops and whitelist status. If you are currently running into deliverability issues with your existing newsletter sending methods, iContact will be very helpful and ensure inbox delivery of your messages.

The company currently has over 15,000 customers and 100,000 users. The product is used primarily by small businesses but they also have a number of Fortune 500 companies like Bank of America, Ford, Nissan, Super 8 Motel, International Paper, and political campaigns like Barack Obama 2008. The company, based in Durham, NC, was founded by Ryan Allis and Aaron Houghton in 2003.

If you are looking for any easy and inexpensive way to put your emarketing on autopilot and get great deliverability, check out the email marketing agency iContact and you can even try a 15 day free trial, view introduction video and download the e-book Best Practice Whitepaper on Email Marketing.

Try them today and you will appreciate that iContact is working to change the way businesses and non-profit organizations communicate online by making it really easy to manage all online communications from a single web application.